I call it a total waste of time, revenue, and effort if you are writing web content and not investing in a good SEO suite. The main idea to write and make it public is that you want the others to know about your thoughts, ideas, or your product and services from a business standpoint. And if it is not reaching your target audience then everything will go in vain.
How good should your SEO toolkit be?
A good SEO suite should take care of all the essential SEO needs that your content requires. Some SEO toolkits are bombarded with so many configuration options that you need a good deal of time first to understand these options and then configuring them according to your needs. On the contrary, other solutions might carry so few options that you can’t even fulfill the basic requirements from it.
An ideal way to make your pick is to first curate a list of essential SEO steps and they choose the suite wisely and accordingly.
Basic SEO needs
Now I’ll help you understand what basic requirements should your SEO toolkit fulfills. I normally prefer a tool that helps me achieve the following:
- Technical SEO
- Targetted keyword research
- Rank tracking mechanism
- Backlink analysis
- Video SEO
- Link building
- Content optimization
Based on the above-mentioned features, I then narrow down my search to going for either a free or a paid solution.
Following these steps can help you choose an intuitive SEO suite. Choosing an SEO suite is a one-time effort that you should do to ensure that your content reaches your targetted audience. Also, you should keep searching for better options with time because SEO companies continue and innovate with new and exciting features. So, if you are sticking with a paid solution chances are that you find the same variant for free or a much better variant at less price.