To browse something from Google, you know the drill. Type inside the search bar with the most related keyword, and Google generously delivers hundreds and thousands of results.
The chances are that you’ll click the very first URL that appears in the SERPs (Search Engine Result Pages). Why? Because your brain tells that the first link is the most related and authentic out of the lot.
You click the URL, and after scrolling through the site content, you decide to return to the search page because:
This entire loop of time which started from clicking on a web URL till you return to SERPs for some other website, is called the “Dwell Time.”
See, you’ve done this several times, and in the context of SEO, dwell time is an important metric that websites need to monitor.
Basically, the duration of dwell time helps Google understands how likable is your website’s content. E.g., for the first SERP result (website A), you spend 5 seconds on a website. The second search result (website B) brings more value and piques your interest. This makes you spend good solid 5 minutes before you jump to another site (website C).
Your 5 minutes stay on website B is far more impactful than website A. This user-generated feedback helps Google learn that the second website adds more value for readers. Now let’s consider that the same trend continues by other readers as well. The result will be that Google will improve website B’s ranking and places it in the first spot.
There isn’t any hard and fast rule to measure the dwell time since Google Analytics does not offer an exclusive filter to calculate it. On the contrary, with Google Analytics, you can learn about your website’s Avg. Session Duration, i.e., the average time a site visitor spends after they land on that page.
This span is relatively quite close to your website’s dwell time. To do so:
Dwell time is quite subjective in that it gets affected by the entire SEO strategy of a website. So, if you ask me what are the tips to improve the dwell time, then here are some of the best practices:
Was this piece helpful? I have also written a piece about why investing in a good SEO suite is important. Reading it might be helpful.
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